As a small business owner, it can often seem difficult to know which tech and software you should invest in. You don’t want to ruin your budget by paying for technology you don’t need, but knowing which tech and software to invest in can make all the difference when growing your small business. These software and tech investments will pay for themselves in just a few months, and you’ll see a lot of exciting growth and positive change.
Knowing What You Need
As you grow your business, you are constantly analyzing your current software and technology to see if it matches your company goals and provides a great experience for your customers. You’ll need expertise in a lot of fields, and technology can help you with marketing, sales, communication, organization, and planning.
Make the Most of Your Smartphone
Small business owners spend a lot of time at the office, and you might stress about going home early or even taking a lunch break! Much of the tech and software you use every day can easily be accessed from a smartphone app, and you can effortlessly connect to everything that’s going on or deal with emergencies, even if you’re not at the office. Make sure you have a plan that’s right for you and stay connected wherever you are. Look for providers that offer great unlimited talk and text plans and avoid paying costly overage fees.
When it comes to software that will improve your business, Google Analytics will make your investments pay off in a big way. You’ll be able to see at a glance who’s been visiting your website and determine which sales funnels are bringing in the most traffic. For small business owners, investing in analytics software that will help you discover which social media sites drive the most traffic, where people are spending the most time on your site, and how to make it better. You can easily access this information from your phone and see how your website is performing even when you’re out of the office.
Project Management Software
Small business owners have a million things to do, and you’re constantly multitasking and trying to remember important tasks for a number of very important projects. Fortunately, investing in project management software will give you the organization that you need, and you’ll be able to see at a glance all the things you need to do. You can categorize tasks by project, set due dates, assign team members, and jot down the things you don’t want to forget. Software such as Asana, Basecamp, or Trello will help you organize your team and give you peace of mind knowing you’re not forgetting anything. You can download an app on your phone to keep track of tasks even when you’re not at the office. Communication is key, and you can stay connected with your team by using a program such as Slack on your computer or phone.
Financial Management Tools
Doing finances by hand is time-consuming, and can lead to costly mistakes. Investing in a financial management tool will make it easy to see your financial situation at a glance, and make good decisions for the future of your business. These tools can take care of accounting, invoicing, and payroll, all in one place. Research Xero or FreshBooks, and access your financial information from your desktop or mobile phone.
As a small business owner, you need to make the best decisions for your business. Research tech and software that can keep you focused and organized and give you all the info you need without digging for it. Make the most of your technology with a great phone plan, and get your freedom back by investing in the right tech and software.
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